Portfolio

    Phase 1 & 2: Theme Exploration & Crowd Sourcing    

Qualitative Analysis

Interviewed Executives, Subject Matter Experts, and members of Marginalized Communities to gain insight into user and business needs to determine Themes for crowdsourcing ideas internally.

Cluster Analysis Resulted in these 4 Themes: Visual Impairment (VI), Mental Health (MH), Quality of Life, and Ageing in Place. 

Internal Survey, with open-ended questions, to capture greater insight related to themes

“We want people to maintain a quality life in their home through the use of technology” - Dr. Peter Scott Morgan Foundation Innovation team
“Before loosing my eyesight I was extremely active and social but I have fallen so many times that I fear injuring myself…having someone with me gives me confidence to leave my room” - Patient with Macular Degeneration
“Q: Would you gain confidence if technology could assist you? (patient with limited verbal ability) “A: Yeahhh! [big eyes and smile, points to Star Trek shirt” - Patient in Stroke Recovery
“The need for products that focus on mental health is obvious…We want to be leaders in this space” - UXD Director

Quantitative Analysis

Internal Survey, with use of various data types: radio, text, textbox, required. Workflows associated with responses.

Secondary Literature and Professional Publication Reviews to provide greater insight to need, prevalence, market competition, market size, and growth potential.

Gained Executive Approval to move forward with ideation Phase.

Graphic of Synthesized research displaying Visual Impairment Prevelance, Healthcare costs, Unemployment Rates, and Market Potential
Graphic displaying Mental Health Prevalence, Trend Analysis, Healthcare Cost, Mental Health Needs Assessment, and Market Impact