Akron Regional Air Quality Management District
Content Design | UX Design | Web Development
Creating a web presence for regional air quality district
Internship - 12 hour per week | Fall 2008 - Spring 2009
User Problem Context
Desire to inform the public and contractors about Air Quality Regulations and Health Impacts within Summit, Stark, Medina Counties
Solution
Develop a website with resources related to the EPA's Air Quality Regulations so to better inform the public and encourage compliance
The Brand
Brand Identity
Tagline: Maintain Clean Ambient Air for region - Protective & Informative
Illustrations & Imagery: Enforcement & Pollution Related
Fonts: Matter-of-fact
Color Schemes: University of Akron & KSU (recognizable)
Emotions: Trust, Compassion, Relief, Interest
Voice Archetype:
Primary - Sage
Seeks to understand air quality regulations and its impacts
Compliance Focused
Secondary - Ruler
Desire to comply
Information Gathering to avoid surprises
Tone:
Casual < Formal
Funny < Serious
Respectful > Irreverent
Enthusiastic < Matter-of-fact
PROCESS
Exploratory Interviews & Contextual Observations (Customer Service & Fieldwork)
Self-education & SME interviews on Air Quality Laws, Regulations, Health Impacts for Region
Determine Site Map & Layout - presented options to Education Specialist, Environmental Specialist, Director, & Chemical Engineer for vote
Created site and populated all content - awaited content and typographic hierarchy approval from Education Specialist and appropriate SME prior to publishing
Gathered feedback from frequent permitters - Added a static Information banner to home page, added google map widget
